Jim Rice at the New Media Project reflects on how churches should use social media and contends that they should make use of it in ways that reinforce embodiment.
And just as the church must be embodied, it follows that the actions of the church—including activities in the digital realm—should reflect that embodied nature. In other words, just as the church does not exist solely in the spiritual domain, likewise the church’s online activities should not be restricted to the virtual world, but be embedded in and connected to the physical world and (especially but not exclusively) human community.
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